Superstarcase.com Blog

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To stimulate a serious discussion of the very idea of what is necessary to create global content. How to effectively enable the creation of unique, global web content and get audiences world wide to respond. These are questions that need be addressed immediately.

Recognition that there is a "content situation", is the first step. Next, deciding what kind of production/product would be best suited to lay before audiences (Is the audience well defined - domestic or global? Which country)? A useful foundation/framework for the international entertainment community to utilize as a collective, joined together in the reconstruction effort of the business, not as separate and individual stations.

The "old model" of copying, imitating or merely mimicking with a devil may care attitude, need simply be abolished, judiciously and completely. Innovation and dynamic thinking, should somehow become the norm. Acceptance of new ideas that have a reasonable sense of entertainment value, should become the "yardstick" by which we measure all content destined for the public.

The problem perhaps, an "aged guard", who stand stubbornly, resolutely in the face of progress and change. Regurgitating the same old hash that may have once brought glory, now exist as a medieval relic of a bygone era. Yes, "Friends" was a great show, so was "Seinfeld", "Dallas, Peyton Place, etc..." Many of others too. May they all now take their place in the mausoleum archives of time. May they sit headily in this place of greatness while life keeps moving in perpetual motion. WE can not sit lamenting the past, as the future is upon us.

To think that a few "officials", in key media, decision making positions, often fail to grasp this concept. Great eras come and go. The thought that there is something fundamentally unsound about the way things are taking shape now, is in itself unsound. Very few times before has "modern technology" played such a prominent role, this quickly and with this much force in any society. Everything has been on its heels, nay, on its head.

One may want to point to earth trembling, universe shifting, technological advances such as the telephone, automobiles or even the "idiot box", as fine examples of great eras past in history. I respect that. There is just one major difference though. The technologies we have been inundated with, say over the past 20 years, allow us to dream bigger, imagine the unimaginable and sometimes lead us to the process of implementing the unimplementable.

The paradigm in entertainment content creation has shifted immeasurably. Let us provide the youngest members of society with the most innovative tools available and allow them to grow and create. The stimulation of using these tools, learning them and encouragement to make with them what they will, breaks down the limits of everyone's imagination. A far cry from what has been the way for generations past. In days of yore, youth could be harshly punished for thinking such bold thoughts; such crazy ideas, outlandish and foolish schemes.

Is it greater understanding and education that fosters greater tolerance and acceptance? Seems, of thoughts that come from the mouths of babes, spring pearls of wisdom. Give youth a greater platform to express their ideas. It is here where we will find the right path to creating the "new" right kind of Internet Protocol Television content.

Please consider joining me at:

http://Superstarcase.com

We are about to unleash a very special global content project that we will be inviting members to join in on and be a part of the creative process. Site and project not generally released to the public yet so consider it.

Kenny Beck

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